WHAT

HEALTHCARE COMMUNICATION RE-IMAGINED

Producing the most effective, memorable marketing communication work is in our DNA. While we have many years of healthcare advertising experience, we bring years of experience in – and passion for – many other categories to our work: from lifestyle to technology, from finance to packaged goods. This broader perspective means we think differently than your typical pharma agency.

And we work differently, too. We offer expertise, stability and nimble- ness. And the very senior principals of the agency work directly on our clients’ brands.

EXTRACT

YOUR BRAND’S ESSENCE

We want to help you find what’s at the heart of your brand – the CRUX – and to single-mindedly work with you to maximize its value.

DEXTEROUS

LEADERSHIP

No merry-go-round of juniors here; just seasoned leaders with a plan for you. Our creative capital is focused entirely on serving your brand’s needs, not ours.

MAXIMIZE

YOUR STORY

Malcolm Gladwell says it takes 10,000 hours to develop mastery. We’ve lapped that number long ago, in healthcare as well as many consumer and business categories. We look at your brand with a broader lens. Yes, you have to learn the rules before you can break them. We know the pharma rulebook inside-out, but we’re not hostages to it. We’re driven to help you find ways to do what doesn’t seem possible.

 
 

WHO

DAVID ZACHARY COHEN

After a deep and varied career in publishing, branding, packaging, and graphic design, David started a decade-long creative run in advertising, building and maintaining blockbuster brands in the drug and biotech sectors.

Conceptual thinking, visual storytelling, strategic insights, and modern aesthetics round out a robust skill set he brings to the creative at CRUX.

PETER FEKULA

Peter has been setting strategic marketing direction for top-level companies and developing and leading award-winning multi-channel marketing campaigns for well-known brands for over 25 years. He has deep management experience, excelling in setting company vision and direction, establishing and reaching business and financial goals, launching new brands, products, and therapies, securing new business, managing large P&Ls, and building and managing effective, integrated, cross-functional teams.

His campaigns, created at top-tier agencies for market-leading clients, have won Gold and Silver Effies, Gold and Silver One Show Pencils, and numerous other awards.

AGENCIES

We've held key leadership roles at some of the most respected creative agencies in New York - from expansive, worldwide networks to smaller, boutique shops. Places we were proud to work at and call home.

Agencies

CLIENTS

While the roster of clients we've worked with features some of the most prominent healthcare companies, large and small, this list illustrates the breadth of our experience across a wide range of categories, working with some of the most dynamic, innovative companies in the world.

Clients

BRANDS

We've had the privilege of working on some of the greatest brands in the healthcare space across a broad range of therapeutic areas. We've taken these brands from pre-launch to launch to growth to twilight and we're proud to have contributed to their success.

Brands
 
Founders

WHY[NOT?]

AN UNEXPECTEDLY

UN-AGENCY-LIKE APPROACH

Does your agency have a blind spot? Let’s fill that spot by getting to the heart of the creative work you need. We offer short- and long-term contracts, with value and flexibility to accommodate your to-do list:

  • Undertake projects that keep escaping your bandwidth

  • Exploit unique opportunities

  • Solve issues that are giving your team trouble

  • Deploy rapid tactical needs to market

  • Get results that are eluding your AOR

FIX IT

DON’T RISK IT

Let us know what opportunities and challenges you’re facing, and we’ll show you what solutions we can offer your brand at no risk.

Reach out to us at info@cruxcreative.net and let’s work differently together. Because when you change the formula, you change the solution.

 
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